Call it marketing, photography, social media, web design, videography or branding, it's all about communication and connection. With expertise and craft, a message is broadcasted that elicits an emotional response from the intended audience. A message that communicates purpose, connects with a need, and starts a conversation. The message is composed of many integral pieces. Branding, imagery, copy, video, user interface - the amalgam of a company's entire operations starting with the first sketch of an idea all the way through to the customer service call. When done correctly, these components create one cohesive experience of a brand.
Working for small brands since 2005 I have participated in almost all of these processes. Read on about the companies I have participated in solving problems and the solutions that were developed over the past several years for my employers and their brands.
Launched company with owners and established the brand image and direction. Develop and maintain an eCommerce website that evolves as the company's product line grows. Continuously updating photography library to communicate brand and purpose. Amplifying the brand's message and increasing sales by implementing marketing efforts online in social and search as well as supporting personable events like trade shows, pop-up shops, and store events.
Branding, website development, and graphic work for clients of this San Francisco PR firm including Levi's Commuter Series, Nonetheless Garments, Stoked SF, and Moment Industries.
Managed eComm department. Developed and coordinated the production and implementation of Drupal website. Produced catalogs and sales collateral, product photography, email campaigns, and point-of-purchase display.
Developed and expanded on established brand image and visual communications for San Francisco messenger bag and apparel company, via website, advertisements, print collateral, and photography.